If you are thinking of taking a Master in Digital Marketing, you should know that Context Marketing is one of the disciplines that are part of the agenda. Also called contextual marketing is a handy tool to increase sales of any business. Below, we explain what it consists of and what its main characteristics are.
How To Undertake A Contextual Marketing Strategy
Although all of the above seems to be obvious, it is no less true that before starting your strategy, you need to take into account a series of factors that we will explain to you.
Delve Into The Characteristics Of Your Audience
It is not that you create content that you have to find a certain audience, but just the opposite. Use the segmentation to know the tastes, hobbies, age, and interests of your clientele-type. Create something in the format that best suits your characteristics that interests you, and that involves knowing something new that awakens your desire to buy it.
What Surrounds The Content
When creating content, you cannot fall into the serious mistake of thinking that you can only offer a text with a couple of images. You must also include videos, infographics, graphics, and everything you need so that at a glance, you can know what idea you want to convey.
Customize Beyond Name
Although the use of the customer’s name in a message is always well received, it should not be forgotten that each campaign can be further personalized.
The analysis of the interactions on the SEO company Thailand social networks, and their behavior in the online store is always a highly recommended option to send more accurate messages and in regards to achieving the planned objectives.
Data Everywhere
If you don’t know what your audience is like, don’t hesitate to collect as much data as possible about it. You can use big data, artificial intelligence, social networks, machine learning, and any other tool that allows you to know all the characteristics of the person who can buy your products.