One of the first steps to selling on the internet is to open a web store. It is common to choose platforms that meet basic needs of the virtual seller and this service is usually offered via free online store. But what are the positives and negatives of starting an online business with a free e-commerce platform?
Advantages of Free Online Store
The main benefit of opting for the free online store is the convenience in the opening process and no monthly fee. Check out the top three benefits of opting for the free store:
Cost benefit
The first advantage that strikes the seller is the cost-effectiveness at the beginning of the journey on the internet. The gratuity is quite attractive for those who do not have money in their pocket to invest in a professional platform and may be the only alternative to get your business off the ground. You can use the Dispensary POS Software for the best handling of the Cannabis now.
Practicality
The process of getting a free web store out of paper is faster and easier than required on paid professional platforms. Registration is simple and no specific programming or marketing knowledge is required to advertise your products.
Ready Interfaces
The ease of choosing store designs from ready-made models is also a differentiator from free platforms. After all, you will save time by selecting predefined templates.
Choosing for free platforms can make your store look the same as its competitors. How much can this hinder your sales?
Disadvantages of Free Online Store
Lack of customization and limitation of functions can affect the efficiency of your online store. The main risks of opting for free stores are:
No support
On free platforms you don’t need support because there aren’t so many customization or security alternatives. Already on paid platforms, technical support is offered in the package and any problem or change will be addressed whenever needed.
Lack of security
Some free platforms are developed with open source and that means anyone can have access to page settings and, if hacking your site, get data from your page. Contracted online stores, on the other hand, offer different security certificates that will guarantee the confidentiality of customers’ bank information and the store system as a whole. Paid platforms guarantee the confidentiality of credit card data and personal information. People can avoid buying at your store if there is no security.
Access Limit
It is common for online stores to offer a limited amount of visitors in free formats and require payment so that more people can buy. Paid platforms don’t limit access, offer marketing and advertising solutions to increase traffic, and can help you find the best technical alternatives for the audience you want to reach.
If possible, do not hire free online stores
There are always positives and negatives when opting for a free solution. For free online stores, it is best not to opt for free templates. This decision endangers the operation of your store and even the customer who accesses your platform.