What is SEO? For many of our clients, it is the first time they face this question. These acronyms correspond to the English term search engine optimization, that is, web optimization. And how is this accomplished? Through a compendium of techniques aimed at making a website naturally positioned in Google thanks to specific keywords.
Internet marketing Bangkok firmly insist that choosing the right terms is the basis of all the work that will come next. Why is that so? Most of us have preconceived ideas about what users look for and how they do it. But if the internet teaches us something, we don’t always succeed. Tools such as the Adwords keyword planner reflect the actual searches of users, but also business opportunities for those on the other side and offer their products and services online.
So a good keyword study is vital for the SEO strategy to work and bear fruit in the form of leads, more traffic, and conversions.
What Do Users Look For On The Internet?
When a person enters Google and types a series of words, they can do so for several reasons. What interests us from SEO? That you intend to buy. It is effortless: if any user searches for ‘windows,’ they may be interested in knowing what types of windows exist, knowing something about their maintenance, or simply locating the different brands of the market. Instead, a user who searches for ‘cheap windows’ is more than likely to be interested in buying windows. What does SEO do? Take this opportunity and go to that part of the public that does the transactional search. Filtering between those who are interested in buying and those who are only looking for information is the first big step for the success of web positioning.