Instagram has exploded in popularity over the last few years and has become one of the top social media platforms active users, it’s no wonder everyone wants to build a strong Instagram presence. But with so many people and brands on Instagram, how can you stand out from the crowd? Your profile is the first thing people see when they visit your page so you want to make a great first impression.
- Use a clear profile photo of yourself- This helps people easily recognize who you are. No blurry or group shots.
- Write an informative bio Share your niche, personality, and what you offer. Use keywords people may search to find you.
- Fill out contact info- This allows potential followers to get in touch.
Post high-quality photos
Content is king on Instagram. Great photos and videos will make you stand out and capture attention.
- Use only HD images- Invest in a good camera or phone to take crisp, professional-looking shots. Poor-quality images look sloppy.
- Post at least once a day- Active accounts appear higher in searches. Schedule posts in advance if needed.
- Use relevant hashtags- Research popular hashtags in your niche so people can find your posts.
- Try different photo formats- Post a mix of portraits, flat lays, product shots, etc. Variety keeps followers engaged. The most successful Instagram accounts stick to a visual theme that carries through all photos and videos.
how can you buy followers on Instagram in 2023? Use the same filters and editing style- This creates cohesion across your grid. Shoot in similar lighting- Find lighting that complements your content. Maintain color scheme- For example, use the same muted color tones. Use recurring props- Feature the same backgrounds, furniture, fabric, styles, etc. The key to growing a loyal following is regularly engaging with your audience.
- Reply to comments- Thank people and answer their questions.
- Run contests/giveaways- Offer prizes for liking, sharing, or commenting.
- Ask questions- Encourage people to respond in the captions.
- Hop on live videos – Let people ask you questions in real-time.
- Send DM’s- Direct messages to people who engage most.
Optimize your hashtags
Hashtags help people outside your existing followers discover your posts. Using the right hashtags is critical.
- Research popular niche hashtags- Look at competitors or influencers in your industry.
- Mix general & specific tags- Include broader tags like #food along with niche ones like #glutenfreebaking.
- Put hashtags in the first comment- So the caption text is cleaner.
- Use maximum allowed (30)- Using the hashtag limit ensures maximum visibility.
- Create branded hashtags- Come up with unique hashtags cantered on your business.
Follow competitors and influencers
One of the best ways to learn what works on Instagram is to analyze your competitors and influencers. Search related hashtags to find top accounts in your niche. Stay updated on their content. Turn on post notifications. Like, comment, and share their content regularly. With credit, if it strongly aligns with your niche. Use their strategies- Emulate what engages their audience. Find what sets them apart.