If you own a dropshipping or online store, you may be trying a lot of different methods to increase your conversion rate. If you do not know about conversion rate, it is the percentage of leads that you actually were able to turn into sales. Suppose you got a thousand leads, but you were only able to sell to only 50 of them. So your conversion rate would be 5%.
Why increasing your conversion rate is important
You must have a good conversion rate. You spend a lot on paid ads on Google and social media platforms. With high conversion rate you could increase your profit. On the other hand, low conversion rate could lead you to loss.
What is a common mistake most the people do when they try to sell?
The most common mistake most people do is that they try to sell too soon. Suppose you see an online advertisement for sunglasses on Facebook. You do want sunglasses but still you will not click on the link and buy it at the same time. The same thing happens to everyone. You must first create a connection and let potential customers learn more about you. Send them emails with different types of information and unique ideas. This is called a sales funnel. Once people get to know you better, they would not hesitate to buy from you. Build a relationship with your customers and treat them as friends.
Optimize your ads
Hire a company that is an expert with Google Adwords optimize services[ทํา google adwords, which is the term in Thai]. They will optimize your ads and will make them more appealing and attractive. Try to get people’s email addresses instead of trying to sale with the first click. Build a connection and create brand awareness. Be a likable brand and you will get customers to keep coming back to you.